Get More Out Of Exhibiting With Social Media

By Chris - Last updated: Monday, May 19, 2014

Social media can play a key part when exhibiting and often overlooked by exhibitors, where they could be missing out on opportunities to maximise their return on investment. Many show organisers are now on social media using it to promote their show online. This gives exhibitors opportunities to start raising awareness before the show, on the day and continue building relationships after the event. We suggest the following approach:

 

Engage with the Show Organiser’s Social Media Profiles

  1. Contact the organiser or check out their website to see what social media platforms they’re on
  2. For Twitter – post tweets and engage with their profile. Use their #tag whenever mentioning the event. This way others following the #tag stream for the event will see your tweets. Also follow the #tag stream yourself as you may have opportunities to start engaging with those that have stated they’re attending.
  3. For Facebook – engage with their Facebook Page by liking and sharing their Page on your own Facebook Page. Post updates on their Page – ensure you’ve switched to using Facebook as your business Page (otherwise you will be posting as a person linking back to your personal profile instead). 
  4. For LinkedIn – post updates to your personal and company profiles. If there is a LinkedIn group for the show join this to hear updates. As well as having the opportunity to post your own informative content to start introducing your business to group members.

 

In the Build-Up to the Event

 

On the Day of the Event

 

Post The Event

 

We’re involved, as the digital partner, in promoting the Devon Business Expo online. As part of this we’re encouraging exhibitors to take this suggested approach and post about being at the event. This helping to raise the profile of the show online to their followers that we may otherwise not reach. Check out our guide sheet that we’ve produced for exhibitors to further maximise their return out of this expo.     

 

We hope you find this info useful when you’re next exhibiting at a show. Feel free to contact us if we can be of further assistance. For more top tips on how to use social media for business follow me on my Twitter profile: @qChrisWood.

Thanks

Chris Wood

Q Social Media – digital marketing and training consultancy agency

 

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5 Ways To Get More Out of Social Media

By Chris - Last updated: Tuesday, April 22, 2014

Are you looking for ways to make social media more effective for your business? We suggest looking at where social media could be used to complement existing activities you undertake on a regular basis. Here are five suggestions that will help kick off this process:

 

1. Customers – one of the best ways in starting with social media is engaging with your existing customer base. This helping you in the process of retaining customers, as well as giving opportunities to upsell or cross-sell other products and services you may offer to them. On Twitter you could create a Twitter list to help with this process. Customers will be your strongest advocates, where some will share your content online to their followers, helping to increase your online reach and attract new customers over time.
2. Email Marketing – social media can be used to complement email marketing by having social media share and follow icons within your enewsletters and other eshots. When using email marketing software you’re likely to have a website link unique to each email that has been sent. These links could be posted on your social media platforms and attract new people to see the emails and sign up for them. On Facebook & Twitter you could run a boost post campaign for more people to see the newsletter. On LinkedIn you could export your connections and import into them to your email marketing system.

social media complements networking 150x150 5 Ways To Get More Out of Social Media
3. Networking – after meeting new contacts when networking connect with them on social media (where possible). This enabling you to keep in touch with them online in between seeing them again offline, helping to build relationships over time. Plus for those contacts you may only meet the once via networking you can still stay in touch with them online. This we’ve found quite an effective approach along with a regular enewsletter. Often for us it can be 6-12 months down the line when businesses may be interested in our services and this way we’re not forgotten at that time.
4. Events – do you exhibit at events like tradeshows/conferences or run your own events? Social media can help promote events online and not just via your own accounts. Social media gives you the opportunity to have other people talking about your own events via their own accounts, whereby reaching their followers. When exhibiting at a tradeshow/conference people can meet you on the day and then follow you afterwards, thereby not losing that connection.

 

5. Traditional Marketing – social media should be used to complement traditional marketing not replace it. When producing leaflets, flyers etc. and when advertising offline mention you’re on social media. This allows people, seeing this, to follow you online via the platforms they like to use in their day to day lives. Many of the big brands apply this approach in their advertising campaigns, where you may have seen this for example on TV ads wanting you to follow them on say Facebook. This allows brands to build up a following on a retention basis to drive followers to their website, offers and other updates on a regular basis, rather than say a one off view to a website (via a TV ad).  

 

We hope you find these suggestions useful in looking to make social media more effective for your business. Feel free to contact us if we can be of further assistance. For more top tips on how to use social media for business follow me on my Twitter profile: @qChrisWood.

Thanks

Chris Wood

Q Social Media – digital marketing and training consultancy agency

 

Like our blogs? Subscribe here to never miss future blog posts via our RSS feed

Help us grow our audience – Retweet, Like or G+

Want to know more on how to use social media for business? See our upcoming training events in Bournemouth, Bristol, Exeter, London and Redruth

Did you know you can alternatively outsource social media and other online marketing activities to us? Find out more here

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8 Ways To Increase Website Traffic

By Chris - Last updated: Monday, March 17, 2014

Would you like more website traffic to increase internet leads, online sales, enquiries, raise online awareness etc? Whatever your objective is for your organisation the following approach being suggested should help. It’s a proven approach that we adopt ourselves, in particular to promote our courses. In the process it should also help build an online following for customer retention purposes and constantly attract new customers.

  1. Develop & Document Digital Marketing Strategy based on the following high level activities. This helps give direction and purpose in what you’re trying to achieve and how. Whereby increasing the chances of success in meeting your objective(s). As part of this, an implementation action plan should be developed and documented identifying the setup and on-going tasks in implementing the strategy. 
  2. Google Analytics & Webmaster should be enabled to track and understand website visitor stats. This will allow you to track performance of your digital marketing activities and be able to further develop them over time. Google Webmaster also helps Google know more about your site, which helps improve search engine presence, as once enabled it then revisits every page on a much more regular basis.
  3. Google Ad Campaign could be set up and optimised for page one presence for key search terms. This would give paid for page one presence via pay per click advertising whilst working on gaining organic/natural presence. image002 8 Ways To Increase Website Traffic
  4. Google Places for location listings on Google Maps, where Google prioritises location based searches over all other results, including Google Ads! It’s important to claim your listing so that firstly competitors cannot and secondly you can optimise it to increase chances of being found for local searches (only). image004 8 Ways To Increase Website Traffic
  5. Search Engine Optimisation (SEO) to make your website more visible in the eyes of Google. Here it’s important to know how Google works and identify keywords and phrases to target to optimise website content and structure. If your website is built on a content management system there are many actions you can undertake yourself, otherwise likely to require a SEO specialist. 
  6. Use of Social Msocial media logos 8 Ways To Increase Website Trafficedia like Facebook, Twitter and LinkedIn to primarily raise online presence to customer base and for Google to pick up on SEO wise. On the latter did you know that every month Google are looking for social signals as part of its criteria in ranking your website, which are hits from social media platforms to your website. You should also use social media to complement other marketing and communications activities. As well as promote yourselves as experts in your industry via top tips, articles, blogs etc. This should raise you above the noise on social media by helping to build trust and credibility with your online audience.
  7. Blogging on your industry – key benefits/features/things to do etc.  Blogs are articles that you write on various topics to help build trust and credibility with your online audience. These can either be published on your website or a separate blog site can be setup like on WordPress/Blogger/Tumblr. Once setup each blog post can be optimised for Google to pick up on and promoted via social media to drive traffic to it on a regular basis. Here it would be a good idea to setup Google Authorship to add credibility to the blogs within Google.
  8. Regular e-newsletter (monthly/bimonthly/quarterly) where you should make it informative with useful info to your customer base. If stuck on this, think of the questions you typically you get asked and start with some of these and go from there. Here you could promote your blogs and social media presence with follow and share icons. As well as using social media to encourage new sign-ups to the e-newsletter. Check out our Eureka Bulletin providing clarity on social media and digital marketing every month.

It should be noted that page one presence cannot be guaranteed by any SEO specialist. However if the above was adopted and with constant regular active use of social media, you should over time see an improvement in your search engine presence to key search terms. As mentioned we use this approach ourselves and have achieved page one presence for the locations that we run courses in – Bristol, Bournemouth and Exeter.

We hope you find this info useful when looking to increase website traffic. Feel free to contact us if we can be of further assistance. For more top tips on social media and digital marketing activities follow me on my Twitter profile: @qChrisWood.

Thanks

Chris Wood

Q Social Media – digital marketing and training consultancy agency

 

Like our blogs? Subscribe here to never miss future blog posts via our RSS feed

Help us grow our audience – Retweet, Like or G+

Want to know more on how to use social media and digital marketing activities? See our upcoming training courses in Bournemouth, Bristol, Exeter, London and Redruth

Did you know you can alternatively outsource social media and other online marketing activities to us? Find out more here

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Increasing Blog Traffic Using Google Authorship

By Chris - Last updated: Monday, February 17, 2014

Google Authorship Increasing Blog Traffic Using Google AuthorshipGoogle Authorship can be used to increase visibility and credibility of your content like blogs within Google’s search engine results. If you’ve noticed head icons of authors popping up next to article links in Google search engine results, this is Google Authorship taking effect. Google, as part of its criteria when ranking websites, values active content like blogs. Due to this it also appreciates the value of the authors producing this content and potentially gives them a higher ranking for this. Thus potentially improving search engine results for those making use of this over other competitors that are not.

Google+ Copy Increasing Blog Traffic Using Google AuthorshipTo enable Google Authorship you have to link it up with your Google+ (G+) personal profile, another way Google is trying to force their social media platform upon businesses. It cannot be linked to your business page (unfortunately). For this to work, the profile photo on your G+ personal profile has to be a headshot photo of you (similar to a passport photo), not an avatar, logo or some other photo that doesn’t resemble this requirement.

This making G+ and Google Authorship key search engine optimisation (SEO) tools for those generating content. However due to the large take up in use of this, you’re no longer guaranteed to have your head shot showing up in Google search results. This will now depend on the quality of the content, which for example is being partly judged by how much it is shared on social media. Here you can see that Google are already beginning to rank on how well you’re using social media for your business. No doubt this will become even more apparent with the Google Hummingbird update as well (which is looking for good quality content to return to search engine results).

Here’s a handy guide from our social media partners, March Hare Media on how to set Google Authorship, which is relatively simple to do once you know how!

Once set up you can verify this here by entering the website address for your blog in the preview bar. Then it’s a case of driving traffic to your blogs on a regular basis, for example using social media and email marketing, for Google to see the quality of your content. Then this in turn should improve search engine results for your blogs over time, enabling them to be found more often in Google.  

Google Authorship Verify Increasing Blog Traffic Using Google Authorship

We hope you find this info useful for increasing website traffic to your blogs and other content. Feel free to contact us if we can be of further assistance. For more top tips on how to use social media for business follow me on my Twitter profile: @qChrisWood.

Thanks

Chris Wood

Q Social Media – digital marketing and training consultancy agency

 

Like our blogs? Subscribe here to never miss future blog posts via our RSS feed

Help us grow our audience – Retweet, Like or G+

Want to know more on how to use social media for business? See our upcoming training events in Bournemouth, Bristol, Exeter, London and Redruth

Did you know you can alternatively outsource social media and other online marketing activities to us? Find out more here

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Know How Google Works For Your Digital Marketing Strategy

By Chris - Last updated: Sunday, January 19, 2014

Did you know that Google owns 91% of UK search engine market?

Thus knowing how Google works is a must to having an effective marketing strategy, even for traditional marketing. As one of the first things people tend to do now when they hear about something offline, is Google it online kicking off their research process before making a final decision. Would your website and/or blogs feature for your industry key terms?

Google uses an algorithm to rank websites within its search engine, where it’s not fully known all the ins and outs of this. However there are 3 important Google updates used within their algorithm. These you need to be aware of, as they have a real impact on your website ranking on a monthly basis. Some of our clients have previously reported losing page one presence due to them and we’re now working with them to try and regain this.

 Here is a brief explanation of these updates:

      GooglePandaUpdate Know How Google Works For Your Digital Marketing Strategy
  • The Google Panda update primarily looks at the quality of the content and the website structure
  • In particular the keywords being used and variations of these keywords per website page, as well as to the location(s) being targeted
  • It also takes into account other factors like social signals – hits from social media sites to website pages, as this then shows active content
  Google Penguin Update Know How Google Works For Your Digital Marketing Strategy
  • The Google Penguin update primarily looks at the quality of links from other  sites linking to your website
  • If there are sites that Google ranks as poor quality sites this counts as a poor quality link and your site will be marked down for this
    • Links from social media sites count as high quality sites as they’re highly ranked (Facebook No. 1, Twitter & LinkedIn within top 20)
  • It also looks at other factors like over use of keywords (known as keyword stuffing), which leads to being marked down. Duplication of content from other sites also leads to being marked down
    • It needs to be what a viewer reading the content would find reasonable use of the keywords being mentioned
 Google Hummingbird Update Know How Google Works For Your Digital Marketing Strategy
  • In Oct 13 Google introduced a new search engine update – Hummingbird
  • This looks at the interpretation and reason behind the search terms being used to deliver more accurate results (early days as to the exact impact)
  • Good content and blogging should help here, providing the content written is aimed at what customers might be searching on in regards to services being provided

By taking these updates into account as part of your digital marketing strategy you can start addressing your organic page one presence for key terms. This could potentially gain you an advantage over your competitors by addressing this now, as takes time to take effect (doesn’t happen overnight). Social media and content like blogs and videos play a key part here. We think Google will eventually take into consideration how effectively you are using social media, as there becomes more noise on these platforms.

We hope you find this info useful in knowing more in how Google works. Feel free to contact us if we can be of further assistance. For more top tips on digital marketing and social media follow me on my Twitter profile: @qChrisWood.

Thanks

Chris Wood

Q Social Media – digital marketing and training consultancy agency

 

Like our blogs? Subscribe here to never miss future blog posts via our RSS feed

Help us grow our audience – Retweet, Like or G+

Want to know more on how to use social media and Google for your business? See our upcoming training events in Bournemouth, Bristol, Exeter, London and Redruth

Did you know you can alternatively outsource social media and other online marketing activities to us? Find out more here

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Twitter Lists – What are they and how do you use them?

By Chris - Last updated: Sunday, November 24, 2013

If you are following a lot of people on Twitter, it can be difficult to identify the Tweets that are really of interest to you in amongst the noise of other messages. Twitter lists are a useful way of segmenting the profiles you are following to focus on areas that are of specific interest to you or other people. Filtering traffic in this way allows you to use Twitter more effectively and smartly. You can create public lists to build awareness of profiles around, for example, particular topics or interests or locations. Alternatively you can create private lists that only you can see for groups such as clients or prospects. Lists can be created on Twitter or via social media dashboard applications like Hootsuite (which are then also accessible on Twitter as they are created using your Twitter profile account).

Once you have created lists, you add relevant profiles either by going through who you are following and adding them to a list or by adding profiles on a more ad-hoc basis.

 image001 Twitter Lists   What are they and how do you use them?

This print screen example is from

Twitter Help Centre on Using Twitter Lists

 

Here are some ideas for lists:

We hope this gives you a few ideas about how you could get more out of Twitter. Feel free to contact us if we can be of further assistance. For more top tips on how to use social media for business follow me on my Twitter profile: @qChrisWood.

Thanks

Chris Wood

Q Social Media – digital marketing and training consultancy agency

 

Like our blogs? Subscribe here to never miss future blog posts via our RSS feed

Help us grow our audience – Retweet, Like or G+

Want to know more on how to use social media for business? See our upcoming training events in Bournemouth, Bristol, Exeter, London and Redruth

Did you know you can alternatively outsource social media and other online marketing activities to us? Find out more here

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Researching & Identifying New Opportunities on Twitter

By Chris - Last updated: Sunday, October 20, 2013

There is so much more to social media, and in particular to Twitter, than just posting messages. For instance, on Twitter, you can search to see what people are tweeting about a particular subject (much like a Google search except the search results show tweets instead of websites). In this blog we will explore how this particular feature can help you to:

 

Research your industry & keep up to date with new developments

Researching your industry on Twitter will allow you to stay on top of changes in the market and find new relevant profiles to follow. In our industry, we find this particularly useful for helping us keep on top of the fast pace of change in social media. Searching in Twitter also helps us prepare presentations for specific audiences by enabling us to find content that is applicable to their profession. Some of the content in the search results may be useful to share with your followers, providing them with useful content and demonstrating that you are knowledgeable about your industry.  

Track competitors (you may want a Twitter list for this too)

While researching your industry, it is likely you will come across competitors who are using Twitter. Keeping an eye on their profiles will enable you to research what they do and offer, both in terms of how they manage Twitter and also what else is going on in their business. In the next blog we will explain how to set-up Twitter lists, which are an efficient way of managing this sort of market research.

Provide pro-active customer service

On Twitter, people can be commenting on your brand, product or service without you being aware of it if they are not mentioning your Twitter profile name (handle). By searching for your brand, products or services in Twitter, you can pick up on negative and positive comments you might otherwise miss. This provides you with a valuable source of customer insight. It also provides you with the opportunity to pro-actively respond to negative feedback and resolve the situation, increasing the likelihood of retaining that customer. Many corporate brands are now taking this approach with Twitter (or are at least trying to).  Searching for positive comments provides an opportunity for you to retweet them for your followers to see – showcasing the good work you do!

Identify new opportunities

Twitter searches can also identify new opportunities as you may come across tweets that show that people or businesses could benefit from your product or service. You can respond to these in a helpful manner (not a heavy promotional sales push) to try and develop a conversation and build trust. You may look to respond with useful info such as blogs, key features, white papers etc. This could potentially develop a new customer relationship.

 

You may find using a social media dashboard application like Hootsuite a more effective way to undertake searches as you can set them up to permanently track particular search terms. This allows you to have multiple searches in place that you can check from time to time, rather than having to continuously start afresh. You can also set up localised searches via geo-locations (the default is within 25km of a location, which you can edit to widen the radius). For example, this could be useful for venue-based businesses wanting to attract new local customers.

We hope you find this information useful to get more out of your use of Twitter. Feel free to contact us if we can be of further assistance. For more top tips on how to use social media for business follow me on my Twitter profile: @qChrisWood.

Thanks

Chris Wood

Q Social Media – digital marketing and training consultancy agency

 

Like our blogs? Subscribe here to never miss future blog posts via our RSS feed

Help us grow our audience – Retweet, Like or G+

Want to know more on how to use social media for business? See our upcoming training events in Bournemouth, Bristol, Exeter, London and Redruth

Did you know you can alternatively outsource social media and other online marketing activities to us? Find out more here

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#Tags – what they are and how to use them

By Chris - Last updated: Sunday, September 8, 2013

Hashtags (#tags) are best known for their use on Twitter as a way of joining up conversations about a particular subject across many different Twitter feeds. #Tags signpost content for other members so that they can easily view content they are interested in. Other social media platforms also use #tags in a similar way. Using #tags can create opportunities for businesses and organisations through:

#tags consist of a “#” symbol followed by an acronym or words that relate to the subject matter or target audience of your Tweet. For example, to help draw attention to our blogs and services, we often use #socialmedia. (NB When using more than one word the space between the words is removed.)

 

Keyword searches

#tags provide a convenient way to search for Tweets about a specific subject on social media. Our use of #socialmedia means that people keyword searching on the subject of social media will come across our Tweets. An example is below. A keyword search on “#socialmedia” shows four different profiles within the results. Our Twitter profile @qsocialmedia appears second on the list: 

image002 #Tags – what they are and how to use them

Linking to other tweets

You’ll notice the #tag is shown in blue like a website link. However, instead of opening a website page, clicking on it shows tweets related to that subject. Thus people using Twitter will often click on #tags to see other tweets currently relating to that subject. Once they have read tweets of interest and opened articles where applicable, they may follow new profiles that particularly interest them and perhaps check out their website. 

 

Creating new #tags

There are no rules or ownership when using #tags. When typing a tweet you just add the “#” tag symbol to the applicable word or words (removing spaces as appropriate). The best of way getting a handle on this is by following others in your industry that are active on social media; look at the #tags they use and click on them to see related tweets. Once you have worked out the type of #tags you could use for your industry, you can start doing it yourself when typing new tweets. Try not to overdo it though – where possible keep to a maximum of three or four #tags per tweet.

You can introduce your own unique #tags by adding #tag to your own made up term. This could be to highlight:

image004 #Tags – what they are and how to use them

image006 #Tags – what they are and how to use them

image008 #Tags – what they are and how to use them

 

Using #tags to differentiate between different audiences

If your customer base is made up of different groups, you can target your messages to specific groups by using a #tag aimed at that audience to group relevant messages together. We would advise when creating your own #tag that you do a search within Twitter first to check that no one else is using it. This will ensure it is unique. Bear in mind there are no rules or ownership of #tags so you cannot prevent people hijacking it for other purposes. However, if you keep it active, this should not be a problem.

 

Using #tags across different platforms

For those using more than one social media platform, #tags also work on Facebook & Google+ (not yet LinkedIn) in exactly the same way. This helps when sending a message to more than one platform using a social media dashboard application like Hootsuite.

 

Joining-up online and offline marketing

One way to complement your offline marketing is to mention your #tag in ads, flyers, leaflets etc. This will help raise awareness of it and encourage others to use it. You may have seen #tags used like this when watching TV programs like “Have I Got News For You”. At the start of the program their #tag #HIGNFY pops-up to encourage people to go online and follow them on Twitter at the same time as watching the programme.

We hope you find this info useful when using #tags. Feel free to contact us if you require strategic advice in how to best use them in your own online campaigns and marketing activities. For more top tips on how to use social media for business follow me on my Twitter profile: @qChrisWood.

Thanks

Chris Wood

Q Social Media – digital marketing and training consultancy agency

 

Like our blogs? Subscribe here to never miss future blog posts via our RSS feed

Help us grow our audience – Retweet, Like or G+

Want to know more on how to use social media for business? See our upcoming training events in Bournemouth, Bristol, Exeter, London and Redruth

Did you know you can alternatively outsource social media and other online marketing activities to us? Find out more here

 

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5 Top Tips On Using Twitter for Business

By Chris - Last updated: Monday, July 15, 2013

image022 5 Top Tips On Using Twitter for Business Twitter can be a very effective marketing and communications tool to reach out to a wider targeted audience online. It can help you to develop relationships with both existing clients and prospects (who are also using it). Here are five top tips on how to further utilise Twitter for your business:

 

  1. Use Hootsuite – this is a social media dashboard that was primarily developed to get more out of Twitter. It then added in functions so it can post a message to more than one platform (such as Facebook & LinkedIn).  Using Hootsuite will allow you to quickly and efficiently manage the different Twitter feeds you have in separate columns (instead of pages). This includes feeds for everyone you follow, when you are mentioned and for direct messages. You can quickly see all the latest info on one screen – particularly useful if you’re having a busy day and only have time to check for mentions and direct messages that you need to respond to.
    • The other primary benefit is that you can post to more than one platform, which will save you time when managing several platforms. It allows you schedule messages as well so that you have key info going out throughout the week and at the specific time of day you are targeting. I would advise not scheduling everything as you will then forget to take part in conversations (schedule max. 50% of Tweets). 
  2. Build a following from targeted audiencesthere are a few approaches you can take to identify Twitter profiles that fit your target audience(s). These profiles may then follow you back (it is an action they have to take themselves).
    • Websites/Google searches either check companies’ websites to see whether they are on Twitter or search for the name of the business along with Twitter in Google (i.e. <company name> Twitter).
    • Twellow websites like this one show Twitter profiles by locations and categories (industries, interests etc). This is particularly useful when you are location focused.
  3. #Tags – this is a great way of reaching out to a wider targeted audience online through adding the # symbol to keywords when typing messages. #Tags link together related messages by topic. For example, I often use #socialmedia and #onlinemarketing as a way of getting my messages out to a wider audience, as there will be people checking these #tags to see who is talking about these topics. They may then decide to follow me on a permanent basis. You can also customise your own #tags to build a following on your own topics. For example you could perhaps #tag top tips, so that people can see the previous ones, or use one to build interest in an event. By doing so others may start to promote you (for free) by retweeting your message to their followers!
  4. Keyword Searches – you can search via keywords to see what is currently being tweeted about a particular topic. This can be a useful way to research your industry, stay up to date and, for some, to find business opportunities. Hootsuite is ideal for this as you can set up a tab within this dashboard with several columns to permanently track different keywords you are interested in. You can then check these as and when you have time.
  5. Lists – you can end up following too many profiles to keep track of in your home feed, particularly if you are looking to build a large audience, for example UK wide or beyond. Lists allow you to segment who you are following by industry, interests, locations, clients, prospects or industry news etc. This can be a great way to further engage with clients and prospects as you can filter their messages within these lists. This will help you to engage with them more often and thereby develop the relationship online.

We hope this will help you get more out of Twitter for your business. Feel free to contact us if we can be of further assistance. For more top tips on how to use social media for business follow me on my Twitter profile: @qChrisWood.

Thanks

Chris Wood

Q Social Media – digital marketing and training consultancy agency

 

Like our blogs? Subscribe here to never miss future blog posts via our RSS feed

Help us grow our audience – Retweet, Like or G+

Want to know more on how to use social media for business? See our upcoming training events in Bournemouth, Bristol, Exeter, London and Redruth

Did you know you can alternatively outsource social media and other online marketing activities to us? Find out more here

 

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Increasing Views of Facebook Status Updates

By Chris - Last updated: Sunday, June 23, 2013

Running a Facebook Page for business? Would you like more of your connections (Likes) to view your status updates (known as impressions) within Facebook?

 

Here’s a top tip by asking people to update their “Like” settings for your Page to see “All Updates“. The default seems to be “Most Updates”, where Facebook control what posts show in your connections’ news feed via their EdgeRank algorithm (more on this from Mashable here).

 

To update this setting ask your connections to:

  1. Go to the Page in question
  2. Click on the “Liked” button
  3. Click on “Settings” Facebook Page Like Settings Increasing Views of Facebook Status Updates
  4. Click on “All Updates”Facebook Page Like Settings 2 Increasing Views of Facebook Status Updates

 

Liking our Facebook Page? Would you like to see more of our top tips on using Facebook and other social media platforms for business go to www.facebook.com/qsocialmedia and follow the above steps.

 

We hope you find this info a useful guide to increasing the number of impressions (views) for your Facebook Page posts (status updates). Feel free to contact us if we can be of further assistance. For more top tips on how to use social media for business follow me on my Twitter profile: @qChrisWood.

Thanks

Chris

Q Social Media – digital marketing and training consultancy agency

 

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