Archives by Tag 'Facebook fan page'
Tweet Running Facebook competitions can be a great way to engage your customer base, gain new likes and collect email addresses. By collecting email addresses, it can help you build your customer or prospect database and reduce your reliance on Facebook. (It is all very well building a fan base (likes) on Facebook but you [...]
Tweet You have a Facebook Ad campaign up and running but not sure really what the stats mean, this blog will help you to interpret them so you have understanding of how your ad campaign is performing. This way you can then decide whether to continue running, edit or pause the ad. As well as [...]
Tweet I’ve been mentioning Facebook Ads quite a bit recently. For those serious about using Facebook for business, the best way to grow your following is with a Facebook ad campaign. It is not as easy to get followers (fans/likes) on Facebook as it is on Twitter and LinkedIn. With Twitter or LinkedIn you [...]
Here are Five More Ways to Promote a Facebook Page. This follows the last blog that covered Five Other Ways to Promote a Facebook Page. So ten in all to market your Facebook Page.
From the three key social media platforms, Facebook, Twitter and LinkedIN, Facebook is often the trickiest one to build a following for. This is because you have to actively promote the page yourself to attract likes (often referred to as fans). Here are five ways to actively promote your Facebook Page:
For those running a Facebook Page with over 30 fans (likes), you can gain access to Facebook Insights, which are stats regarding your Page. Here you can see how often your posts have been viewed (known as impressions); hopefully you are getting more views than number of fans on a regular basis. As this would mean friends of fans are seeing the posts too, as well as drawing in visitors from other activities you undertake in promoting the Page (even if they do not become fans). This is why number of impressions is often considered more important than number of fans.
It is key to know whether your social media activities are working to be able to further develop your online marketing strategy – Google Analytics is the answer.
Tweet The last blog covered suggested ways to manage the time you spend using social media, this blog will cover ways to save time using others applications and techniques. Time Saving Technique 1 – use Hootsuite The social media dashboard application Hootsuite can act as a front end interface to Twitter, LinkedIn and Facebook. So [...]
It’s the subject that crops up over and over again when I’m running social media courses, seminars or networking: time. Business are worried that using social media will be just too time consuming. However, I would say that it’s really up to you to determine how long you spend on social media, through using your social media strategy to define your and using applications such as Hootsuite and other techniques to save time.
Tweet In the seminars and courses I run, I always emphasise the importance of strategy in creating a successful social media campaign. Social media should be used to enhance your marketing activity, not necessarily to replace the use of traditional marketing. When I discuss the importance of a good social media strategy, I often mention [...]