Archives by Tag 'inbound marketing'

The Rise of Facebook Video

By marketing - Last updated: Wednesday, August 19, 2015

Tweet   Facebook and Google (or should I say Alphabet?) are desperately trying to dominate the digital world with both companies vying for control of the online consumers’ attention – but is the winning blow on its way? In what Social Media Today calls the ‘Tech Cold War’, it can be seen that they are […]

Advertising on Instagram

By marketing - Last updated: Tuesday, August 11, 2015

Tweet   After half a decade of vintage filters, #throwbackthursdays and shameless selfies, the ever growing photo-sharing site Instagram has started to roll out native advertisements to marketers for the very first time. With such a move having been long anticipated, it seems Instagram has been hard at work creating an advertising form which doesn’t […]

How to use Instagram successfully for your business

By Chris - Last updated: Monday, July 27, 2015

Tweet   With Instagram turning its eye towards the extremely lucrative world of advertising we thought we’d get you up to date with a run-down of some of Instagram’s basic functions and uses. What is Instagram? Instagram describes itself as ‘capturing and sharing the world’s moments’ and it does so through photography and short bursts of […]

#Tags – what they are and how to use them

By Chris - Last updated: Sunday, September 8, 2013

Tweet Hashtags (#tags) are best known for their use on Twitter as a way of joining up conversations about a particular subject across many different Twitter feeds. #Tags signpost content for other members so that they can easily view content they are interested in. Other social media platforms also use #tags in a similar way. […]

5 Top Tips On Using Twitter for Business

By Chris - Last updated: Monday, July 15, 2013

Tweet Twitter can be a very effective marketing and communications tool to reach out to a wider targeted audience online. It can help you to develop relationships with both existing clients and prospects (who are also using it). Here are five top tips on how to further utilise Twitter for your business:   Use Hootsuite […]

6 Top Tips To Utilise Connections On LinkedIn

By Chris - Last updated: Monday, May 20, 2013

Tweet The number of people on LinkedIn in the last few years has quadrupled. LinkedIn now has over 225 million users, while social media is increasingly considered a key marketing, communications and resource tool for businesses. Despite this, there are still many people on LinkedIn who are just collecting connections, unsure of what to do […]

Understanding Facebook Ad Stats

By Chris - Last updated: Thursday, July 12, 2012

Tweet You have a Facebook Ad campaign up and running but not sure really what the stats mean, this blog will help you to interpret them so you have understanding of how your ad campaign is performing. This way you can then decide whether to continue running, edit or pause the ad. As well as […]

Effectively Grow Your Facebook Fan Base with Facebook Ads

By Chris - Last updated: Sunday, June 24, 2012

Tweet   I’ve been mentioning Facebook Ads quite a bit recently. For those serious about using Facebook for business, the best way to grow your following is with a Facebook ad campaign. It is not as easy to get followers (fans/likes) on Facebook as it is on Twitter and LinkedIn. With Twitter or LinkedIn you […]

Draw Your Customer Base In – Inbound Marketing

By Chris - Last updated: Sunday, May 6, 2012

Tweet In the last blog we hinted about inbound marketing as a marketing strategy that could be applied to social media and search engine optimisation (SEO). This is about drawing people in so that they find your business when looking for a particular product or service (that you offer). This differs from more traditional marketing, […]

Not Getting Enough Website Hits/Enquiries? Here’s how Search Engine Optimisation and Social Media can play it’s part

By Chris - Last updated: Monday, April 16, 2012

Tweet Search Engine Optimisation (SEO) and Social Media can play an integral part in getting more people to visit your website. This in turn will help to meet the business objective of the site, such as generating more enquiries or raising public awareness of a cause or issue. SEO is about optimising your website in […]