Archives by Tag 'inbound marketing'
Understanding Facebook Ad Stats
Tweet You have a Facebook Ad campaign up and running but not sure really what the stats mean, this blog will help you to interpret them so you have understanding of how your ad campaign is performing. This way you can then decide whether to continue running, edit or pause the ad. As well as [...]
Effectively Grow Your Facebook Fan Base with Facebook Ads
Tweet I’ve been mentioning Facebook Ads quite a bit recently. For those serious about using Facebook for business, the best way to grow your following is with a Facebook ad campaign. It is not as easy to get followers (fans/likes) on Facebook as it is on Twitter and LinkedIn. With Twitter or LinkedIn you [...]
Draw Your Customer Base In – Inbound Marketing
Tweet In the last blog we hinted about inbound marketing as a marketing strategy that could be applied to social media and search engine optimisation (SEO). This is about drawing people in so that they find your business when looking for a particular product or service (that you offer). This differs from more traditional marketing, [...]
Not Getting Enough Website Hits/Enquiries? Here’s how Search Engine Optimisation and Social Media can play it’s part
Tweet Search Engine Optimisation (SEO) and Social Media can play an integral part in getting more people to visit your website. This in turn will help to meet the business objective of the site, such as generating more enquiries or raising public awareness of a cause or issue. SEO is about optimising your website in [...]
Using Social Media and Google Tools for Sales
Tweet Our last blog took a look at how social media and Google tools should be incorporated into the marketing mix. This time we are looking at how they can be used to enhance your sales activity. Reach the right person Sometimes it can be difficult to find and contact the person in an [...]
Six Steps To No Longer Be A Connection Collector on LinkedIn
Six Steps To No Longer Be A Connection Collector on LinkedIn: Complete Your Personal Profile, Create a Company Profile, Post Status Updates, Get Recommedations, Message Connections, Participate in Groups
Five More Ways to Promote a Facebook Page
Here are Five More Ways to Promote a Facebook Page. This follows the last blog that covered Five Other Ways to Promote a Facebook Page. So ten in all to market your Facebook Page.
Five Ways to Promote a Facebook Page
From the three key social media platforms, Facebook, Twitter and LinkedIN, Facebook is often the trickiest one to build a following for. This is because you have to actively promote the page yourself to attract likes (often referred to as fans). Here are five ways to actively promote your Facebook Page:
How to Interpret the Stats within LinkedIN
For those using LinkedIN, there are stats you can track where the more active you are in this platform, then the more these stats should increase over time. On the Home page (scroll half way down on the right side) you can see how many people have viewed your personal profile and how many times it has appeared in search results within LinkedIN (this is one top reason to go and complete your LinkedIN profile now, if it is not yet 100% complete). It will also show you how your network is growing as you connect with more people online.
How to Interpret the Stats within Facebook
For those running a Facebook Page with over 30 fans (likes), you can gain access to Facebook Insights, which are stats regarding your Page. Here you can see how often your posts have been viewed (known as impressions); hopefully you are getting more views than number of fans on a regular basis. As this would mean friends of fans are seeing the posts too, as well as drawing in visitors from other activities you undertake in promoting the Page (even if they do not become fans). This is why number of impressions is often considered more important than number of fans.