Archives by Tag 'internet marketing'
Tweet The number of people on LinkedIn in the last few years has quadrupled. LinkedIn now has over 225 million users, while social media is increasingly considered a key marketing, communications and resource tool for businesses. Despite this, there are still many people on LinkedIn who are just collecting connections, unsure of what to do [...]
Tweet Google Analytics is a key tool that you can use for free to track the performance of your website and online marketing activities. Only 20% of those using Google Analytics use it correctly Therefore learning to use Google Analytics properly could give your business a real competitive advantage over the 80% who are not. [...]
Tweet In the last blog we mentioned that social media is now important for SEO (search engine optimisation) and is a great way to drive continuous traffic to your website. One of the criteria that Google ranks websites on is Social Signals. These are hits to your website that come from social media platforms. Every [...]
Tweet SEO stands for Search Engine Optimisation. This is about enhancing your website in the eyes of search engines (i.e. Google). SEO will improve the chance of your website appearing naturally within search engine results (ideally on page one) over time. It complements the Google marketing apps mentioned in my last blog. The more you [...]
Tweet In the last blog we mentioned two key approaches to marketing your business online – Google search and social media. Let’s begin by looking at Google search. If your customer base was to search for your business, where would it appear in search results? You can test this yourself by Googling the search [...]
Tweet With many businesses thinking about their marketing strategy for the year ahead, it is a great time to take a fresh look at how online marketing can help your business. Recently I presented at a networking event about online marketing considerations for 2013. A copy of my presentation can be seen here (help it [...]
Tweet To attract more visitors to your website you need to make it more visible to your customer base, particularly in Google. Google is the number one search engine, owning approx. 90% of the search engine market in the UK and 70–80% of the market worldwide. Every day people search for products and services online [...]
Tweet In the last blog we hinted about inbound marketing as a marketing strategy that could be applied to social media and search engine optimisation (SEO). This is about drawing people in so that they find your business when looking for a particular product or service (that you offer). This differs from more traditional marketing, [...]
When planning your marketing strategy, think about combining online marketing activities with more traditional offline activities. Online tools such as social media and the Google tools should form part of the overall marketing mix. Many marketing gurus say you should have six to ten marketing channels to keep generating leads and to avoid being over reliant on a single form of marketing. Online channels offer many extra opportunities for engagement with your audience.
Six Steps To No Longer Be A Connection Collector on LinkedIn: Complete Your Personal Profile, Create a Company Profile, Post Status Updates, Get Recommedations, Message Connections, Participate in Groups