Archives by Tag 'internet marketing'

The Rise of Facebook Video

By marketing - Last updated: Wednesday, August 19, 2015

Tweet   Facebook and Google (or should I say Alphabet?) are desperately trying to dominate the digital world with both companies vying for control of the online consumers’ attention – but is the winning blow on its way? In what Social Media Today calls the ‘Tech Cold War’, it can be seen that they are […]

Advertising on Instagram

By marketing - Last updated: Tuesday, August 11, 2015

Tweet   After half a decade of vintage filters, #throwbackthursdays and shameless selfies, the ever growing photo-sharing site Instagram has started to roll out native advertisements to marketers for the very first time. With such a move having been long anticipated, it seems Instagram has been hard at work creating an advertising form which doesn’t […]

How to use Instagram successfully for your business

By Chris - Last updated: Monday, July 27, 2015

Tweet   With Instagram turning its eye towards the extremely lucrative world of advertising we thought we’d get you up to date with a run-down of some of Instagram’s basic functions and uses. What is Instagram? Instagram describes itself as ‘capturing and sharing the world’s moments’ and it does so through photography and short bursts of […]

8 Ways To Increase Website Traffic

By Chris - Last updated: Monday, March 17, 2014

Tweet Would you like more website traffic to increase internet leads, online sales, enquiries, raise online awareness etc? Whatever your objective is for your organisation the following approach being suggested should help. It’s a proven approach that we adopt ourselves, in particular to promote our courses. In the process it should also help build an […]

Know How Google Works For Your Digital Marketing Strategy

By Chris - Last updated: Sunday, January 19, 2014

Tweet Did you know that Google owns 91% of UK search engine market? Thus knowing how Google works is a must to having an effective marketing strategy, even for traditional marketing. As one of the first things people tend to do now when they hear about something offline, is Google it online kicking off their […]

#Tags – what they are and how to use them

By Chris - Last updated: Sunday, September 8, 2013

Tweet Hashtags (#tags) are best known for their use on Twitter as a way of joining up conversations about a particular subject across many different Twitter feeds. #Tags signpost content for other members so that they can easily view content they are interested in. Other social media platforms also use #tags in a similar way. […]

5 Top Tips On Using Twitter for Business

By Chris - Last updated: Monday, July 15, 2013

Tweet Twitter can be a very effective marketing and communications tool to reach out to a wider targeted audience online. It can help you to develop relationships with both existing clients and prospects (who are also using it). Here are five top tips on how to further utilise Twitter for your business:   Use Hootsuite […]

Increasing Views of Facebook Status Updates

By Chris - Last updated: Sunday, June 23, 2013

Tweet Running a Facebook Page for business? Would you like more of your connections (Likes) to view your status updates (known as impressions) within Facebook?   Here’s a top tip by asking people to update their “Like” settings for your Page to see “All Updates“. The default seems to be “Most Updates”, where Facebook control […]

4 Top Tips On Using Facebook for Business

By Chris - Last updated: Sunday, June 23, 2013

Tweet Facebook is one of the longest running social media platforms (approx. 10 years) and the biggest in terms of number of members. If it was a country, it would be the third largest country in the world. I often refer to it as the Microsoft of the social media world as it looks like […]

Facebook Page Banner Rules Update

By Chris - Last updated: Sunday, June 23, 2013

Tweet Facebook updated their banner cover rules for Facebook Pages early 2013 by relaxing the rules and stating: “All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload […]