Archives by Tag 'internet marketing'

8 Ways To Increase Website Traffic

By Chris - Last updated: Monday, March 17, 2014

Tweet Would you like more website traffic to increase internet leads, online sales, enquiries, raise online awareness etc? Whatever your objective is for your organisation the following approach being suggested should help. It’s a proven approach that we adopt ourselves, in particular to promote our courses. In the process it should also help build an [...]

Increasing Blog Traffic Using Google Authorship

By Chris - Last updated: Monday, February 17, 2014

Tweet Google Authorship can be used to increase visibility and credibility of your content like blogs within Google’s search engine results. If you’ve noticed head icons of authors popping up next to article links in Google search engine results, this is Google Authorship taking effect. Google, as part of its criteria when ranking websites, values [...]

Know How Google Works For Your Digital Marketing Strategy

By Chris - Last updated: Sunday, January 19, 2014

Tweet Did you know that Google owns 91% of UK search engine market? Thus knowing how Google works is a must to having an effective marketing strategy, even for traditional marketing. As one of the first things people tend to do now when they hear about something offline, is Google it online kicking off their [...]

#Tags – what they are and how to use them

By Chris - Last updated: Sunday, September 8, 2013

Tweet Hashtags (#tags) are best known for their use on Twitter as a way of joining up conversations about a particular subject across many different Twitter feeds. #Tags signpost content for other members so that they can easily view content they are interested in. Other social media platforms also use #tags in a similar way. [...]

5 Top Tips On Using Twitter for Business

By Chris - Last updated: Monday, July 15, 2013

Tweet Twitter can be a very effective marketing and communications tool to reach out to a wider targeted audience online. It can help you to develop relationships with both existing clients and prospects (who are also using it). Here are five top tips on how to further utilise Twitter for your business:   Use Hootsuite [...]

Increasing Views of Facebook Status Updates

By Chris - Last updated: Sunday, June 23, 2013

Tweet Running a Facebook Page for business? Would you like more of your connections (Likes) to view your status updates (known as impressions) within Facebook?   Here’s a top tip by asking people to update their “Like” settings for your Page to see “All Updates“. The default seems to be “Most Updates”, where Facebook control [...]

4 Top Tips On Using Facebook for Business

By Chris - Last updated: Sunday, June 23, 2013

Tweet Facebook is one of the longest running social media platforms (approx. 10 years) and the biggest in terms of number of members. If it was a country, it would be the third largest country in the world. I often refer to it as the Microsoft of the social media world as it looks like [...]

Facebook Page Banner Rules Update

By Chris - Last updated: Sunday, June 23, 2013

Tweet Facebook updated their banner cover rules for Facebook Pages early 2013 by relaxing the rules and stating: “All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload [...]

6 Top Tips To Utilise Connections On LinkedIn

By Chris - Last updated: Monday, May 20, 2013

Tweet The number of people on LinkedIn in the last few years has quadrupled. LinkedIn now has over 225 million users, while social media is increasingly considered a key marketing, communications and resource tool for businesses. Despite this, there are still many people on LinkedIn who are just collecting connections, unsure of what to do [...]

Tracking Performance of Website and Online Marketing Activities

By Chris - Last updated: Thursday, February 21, 2013

Tweet Google Analytics is a key tool that you can use for free to track the performance of your website and online marketing activities. Only 20% of those using Google Analytics use it correctly Therefore learning to use Google Analytics properly could give your business a real competitive advantage over the 80% who are not. [...]