Archives by Tag 'social media'
6 Top Tips To Utilise Connections On LinkedIn
Tweet The number of people on LinkedIn in the last few years has quadrupled. LinkedIn now has over 225 million users, while social media is increasingly considered a key marketing, communications and resource tool for businesses. Despite this, there are still many people on LinkedIn who are just collecting connections, unsure of what to do [...]
Tracking Performance of Website and Online Marketing Activities
Tweet Google Analytics is a key tool that you can use for free to track the performance of your website and online marketing activities. Only 20% of those using Google Analytics use it correctly Therefore learning to use Google Analytics properly could give your business a real competitive advantage over the 80% who are not. [...]
How to Market Your Business Online – Social Media
Tweet In the last blog we mentioned that social media is now important for SEO (search engine optimisation) and is a great way to drive continuous traffic to your website. One of the criteria that Google ranks websites on is Social Signals. These are hits to your website that come from social media platforms. Every [...]
How to Market Your Business Online – SEO
Tweet SEO stands for Search Engine Optimisation. This is about enhancing your website in the eyes of search engines (i.e. Google). SEO will improve the chance of your website appearing naturally within search engine results (ideally on page one) over time. It complements the Google marketing apps mentioned in my last blog. The more you [...]
Online Marketing Considerations for 2013
Tweet With many businesses thinking about their marketing strategy for the year ahead, it is a great time to take a fresh look at how online marketing can help your business. Recently I presented at a networking event about online marketing considerations for 2013. A copy of my presentation can be seen here (help it [...]
Facebook Banner Rules – The Do’s and Don’ts
Tweet Here are some guidelines on the Facebook banner to avoid having your Page closed down and losing your fan base. Don’t: Include your contact details– no website address, no phone number, no email etc Instead use the about box and info page for this. Include pricing or purchase information – including no special [...]
Running Facebook Competitions – What you can and cannot do
Tweet Running Facebook competitions can be a great way to engage your customer base, gain new likes and collect email addresses. By collecting email addresses, it can help you build your customer or prospect database and reduce your reliance on Facebook. (It is all very well building a fan base (likes) on Facebook but you [...]
5 Ways to Get More Website Visitors
Tweet To attract more visitors to your website you need to make it more visible to your customer base, particularly in Google. Google is the number one search engine, owning approx. 90% of the search engine market in the UK and 70–80% of the market worldwide. Every day people search for products and services online [...]
The Indirect Impact of Social Media – Social Stats in Google Analytics
Tweet Social media is often hyped in the news as a way for businesses to generate a quick return. In our experience, however, engaging with social media delivers more benefit in the medium to long term. In fact, over time, social media can be having a positive impact on your business that you may not [...]
Understanding Facebook Ad Stats
Tweet You have a Facebook Ad campaign up and running but not sure really what the stats mean, this blog will help you to interpret them so you have understanding of how your ad campaign is performing. This way you can then decide whether to continue running, edit or pause the ad. As well as [...]