Archives by Tag 'social media'

The Rise of Facebook Video

By marketing - Last updated: Wednesday, August 19, 2015

Tweet   Facebook and Google (or should I say Alphabet?) are desperately trying to dominate the digital world with both companies vying for control of the online consumers’ attention – but is the winning blow on its way? In what Social Media Today calls the ‘Tech Cold War’, it can be seen that they are […]

Advertising on Instagram

By marketing - Last updated: Tuesday, August 11, 2015

Tweet   After half a decade of vintage filters, #throwbackthursdays and shameless selfies, the ever growing photo-sharing site Instagram has started to roll out native advertisements to marketers for the very first time. With such a move having been long anticipated, it seems Instagram has been hard at work creating an advertising form which doesn’t […]

How to use Instagram successfully for your business

By Chris - Last updated: Monday, July 27, 2015

Tweet   With Instagram turning its eye towards the extremely lucrative world of advertising we thought we’d get you up to date with a run-down of some of Instagram’s basic functions and uses. What is Instagram? Instagram describes itself as ‘capturing and sharing the world’s moments’ and it does so through photography and short bursts of […]

How to use Pinterest successfully for your business

By Chris - Last updated: Monday, June 8, 2015

Tweet Pinterest provides a wealth of discovery and creativity to the user. It establishes a way of exploring the world from comfortable surroundings – like from your kitchen table. Acting like an online version of a pin board, images or ‘pins’ are put together in collections or mood boards, inspiring and seducing the user, transforming […]

Intro to Twitter Advertising

By Chris - Last updated: Tuesday, September 9, 2014

Tweet How To Use Twitter Advertising Just as you can on Facebook, you can advertise on Twitter to targeted audiences via pay per click advertising. This means you only pay when your Ad is clicked on (just like with Google Advertising). There are several Twitter Ad campaign options; here we’ll cover 2 of the more […]

5 Ways To Get More Out of Social Media

By Chris - Last updated: Tuesday, April 22, 2014

Tweet Are you looking for ways to make social media more effective for your business? We suggest looking at where social media could be used to complement existing activities you undertake on a regular basis. Here are five suggestions that will help kick off this process:   1. Customers – one of the best ways […]

8 Ways To Increase Website Traffic

By Chris - Last updated: Monday, March 17, 2014

Tweet Would you like more website traffic to increase internet leads, online sales, enquiries, raise online awareness etc? Whatever your objective is for your organisation the following approach being suggested should help. It’s a proven approach that we adopt ourselves, in particular to promote our courses. In the process it should also help build an […]

Know How Google Works For Your Digital Marketing Strategy

By Chris - Last updated: Sunday, January 19, 2014

Tweet Did you know that Google owns 91% of UK search engine market? Thus knowing how Google works is a must to having an effective marketing strategy, even for traditional marketing. As one of the first things people tend to do now when they hear about something offline, is Google it online kicking off their […]

Twitter Lists – What are they and how do you use them?

By Chris - Last updated: Sunday, November 24, 2013

Tweet If you are following a lot of people on Twitter, it can be difficult to identify the Tweets that are really of interest to you in amongst the noise of other messages. Twitter lists are a useful way of segmenting the profiles you are following to focus on areas that are of specific interest […]

Researching & Identifying New Opportunities on Twitter

By Chris - Last updated: Sunday, October 20, 2013

Tweet There is so much more to social media, and in particular to Twitter, than just posting messages. For instance, on Twitter, you can search to see what people are tweeting about a particular subject (much like a Google search except the search results show tweets instead of websites). In this blog we will explore […]