Archives by Tag 'social media analytics'
Tweet Google Analytics is a key tool that you can use for free to track the performance of your website and online marketing activities. Only 20% of those using Google Analytics use it correctly Therefore learning to use Google Analytics properly could give your business a real competitive advantage over the 80% who are not. [...]
Tweet Social media is often hyped in the news as a way for businesses to generate a quick return. In our experience, however, engaging with social media delivers more benefit in the medium to long term. In fact, over time, social media can be having a positive impact on your business that you may not [...]
Using social media with the right strategy can have an impact on brand awareness. We have seen the online brand presence of Board Game Extras, a business we work with; grow considerably over the last year. As part of an in-depth analysis of their online marketing activities, we saw two significant factors in Google Analytics that hinted at an increase in awareness of their brand name.
For those using LinkedIN, there are stats you can track where the more active you are in this platform, then the more these stats should increase over time. On the Home page (scroll half way down on the right side) you can see how many people have viewed your personal profile and how many times it has appeared in search results within LinkedIN (this is one top reason to go and complete your LinkedIN profile now, if it is not yet 100% complete). It will also show you how your network is growing as you connect with more people online.
For those running a Facebook Page with over 30 fans (likes), you can gain access to Facebook Insights, which are stats regarding your Page. Here you can see how often your posts have been viewed (known as impressions); hopefully you are getting more views than number of fans on a regular basis. As this would mean friends of fans are seeing the posts too, as well as drawing in visitors from other activities you undertake in promoting the Page (even if they do not become fans). This is why number of impressions is often considered more important than number of fans.
Hootsuite is the social media dashboard that we recommend to manage the posting of messages to more than one platform (more on this here). In using the free version of Hootsuite, you can interpret the stats within it as to whether Twitter is working for your business. This complements the last blog, where I covered how you could interpret the stats in Google Analytics to identify whether social media was working for your business. We can now take this one step further, by checking the stats within the individual platforms to further gauge whether they are working for your business. In this case for Twitter using the Hootsuite Analytics function.
It is key to know whether your social media activities are working to be able to further develop your online marketing strategy – Google Analytics is the answer.