Archives by Tag 'social media exeter'
Hootsuite is the social media dashboard that we recommend to manage the posting of messages to more than one platform (more on this here). In using the free version of Hootsuite, you can interpret the stats within it as to whether Twitter is working for your business. This complements the last blog, where I covered how you could interpret the stats in Google Analytics to identify whether social media was working for your business. We can now take this one step further, by checking the stats within the individual platforms to further gauge whether they are working for your business. In this case for Twitter using the Hootsuite Analytics function.
It is key to know whether your social media activities are working to be able to further develop your online marketing strategy – Google Analytics is the answer.
Tweet The last blog covered suggested ways to manage the time you spend using social media, this blog will cover ways to save time using others applications and techniques. Time Saving Technique 1 – use Hootsuite The social media dashboard application Hootsuite can act as a front end interface to Twitter, LinkedIn and Facebook. So [...]
It’s the subject that crops up over and over again when I’m running social media courses, seminars or networking: time. Business are worried that using social media will be just too time consuming. However, I would say that it’s really up to you to determine how long you spend on social media, through using your social media strategy to define your and using applications such as Hootsuite and other techniques to save time.
In the last couple of blogs I’ve talked about including social media as another channel in your sales and marketing plan. However, social media is not just useful for marketing. There are many other ways it can be used for business. I like to think of it like a Swiss Army Knife – it is essentially a tool with many different components ideally suited for many different tasks. Here are five other ways social media can benefit your business:
Tweet In the seminars and courses I run, I always emphasise the importance of strategy in creating a successful social media campaign. Social media should be used to enhance your marketing activity, not necessarily to replace the use of traditional marketing. When I discuss the importance of a good social media strategy, I often mention [...]