Archives by Tag 'social networking'

Get More Out Of Exhibiting With Social Media

By Chris - Last updated: Monday, May 19, 2014

Tweet Social media can play a key part when exhibiting and often overlooked by exhibitors, where they could be missing out on opportunities to maximise their return on investment. Many show organisers are now on social media using it to promote their show online. This gives exhibitors opportunities to start raising awareness before the show, […]

5 Ways To Get More Out of Social Media

By Chris - Last updated: Tuesday, April 22, 2014

Tweet Are you looking for ways to make social media more effective for your business? We suggest looking at where social media could be used to complement existing activities you undertake on a regular basis. Here are five suggestions that will help kick off this process:   1. Customers – one of the best ways […]

6 Top Tips To Utilise Connections On LinkedIn

By Chris - Last updated: Monday, May 20, 2013

Tweet The number of people on LinkedIn in the last few years has quadrupled. LinkedIn now has over 225 million users, while social media is increasingly considered a key marketing, communications and resource tool for businesses. Despite this, there are still many people on LinkedIn who are just collecting connections, unsure of what to do […]

How to Market Your Business Online – Social Media

By Chris - Last updated: Tuesday, February 5, 2013

Tweet In the last blog we mentioned that social media is now important for SEO (search engine optimisation) and is a great way to drive continuous traffic to your website. One of the criteria that Google ranks websites on is Social Signals. These are hits to your website that come from social media platforms. Every […]

Draw Your Customer Base In – Inbound Marketing

By Chris - Last updated: Sunday, May 6, 2012

Tweet In the last blog we hinted about inbound marketing as a marketing strategy that could be applied to social media and search engine optimisation (SEO). This is about drawing people in so that they find your business when looking for a particular product or service (that you offer). This differs from more traditional marketing, […]

Using Social Media and Google Tools for Sales

By Chris - Last updated: Thursday, April 5, 2012

Tweet Our last blog took a look at how social media and Google tools should be incorporated into the marketing mix. This time we are looking at how they can be used to enhance your sales activity.   Reach the right person Sometimes it can be difficult to find and contact the person in an […]

Six Steps To No Longer Be A Connection Collector on LinkedIn

By Chris - Last updated: Monday, January 16, 2012

Six Steps To No Longer Be A Connection Collector on LinkedIn: Complete Your Personal Profile, Create a Company Profile, Post Status Updates, Get Recommedations, Message Connections, Participate in Groups

How Social Media Can Help Grow Brand Presence

By Chris - Last updated: Tuesday, December 6, 2011

Using social media with the right strategy can have an impact on brand awareness. We have seen the online brand presence of Board Game Extras, a business we work with; grow considerably over the last year. As part of an in-depth analysis of their online marketing activities, we saw two significant factors in Google Analytics that hinted at an increase in awareness of their brand name.

Five More Ways to Promote a Facebook Page

By Chris - Last updated: Friday, November 4, 2011

Here are Five More Ways to Promote a Facebook Page. This follows the last blog that covered Five Other Ways to Promote a Facebook Page. So ten in all to market your Facebook Page.

How to Interpret the Stats within LinkedIN

By Chris - Last updated: Friday, October 7, 2011

For those using LinkedIN, there are stats you can track where the more active you are in this platform, then the more these stats should increase over time. On the Home page (scroll half way down on the right side) you can see how many people have viewed your personal profile and how many times it has appeared in search results within LinkedIN (this is one top reason to go and complete your LinkedIN profile now, if it is not yet 100% complete). It will also show you how your network is growing as you connect with more people online.