Archives by Tag 'social networking'
Tweet The number of people on LinkedIn in the last few years has quadrupled. LinkedIn now has over 225 million users, while social media is increasingly considered a key marketing, communications and resource tool for businesses. Despite this, there are still many people on LinkedIn who are just collecting connections, unsure of what to do [...]
Tweet In the last blog we mentioned that social media is now important for SEO (search engine optimisation) and is a great way to drive continuous traffic to your website. One of the criteria that Google ranks websites on is Social Signals. These are hits to your website that come from social media platforms. Every [...]
Tweet In the last blog we hinted about inbound marketing as a marketing strategy that could be applied to social media and search engine optimisation (SEO). This is about drawing people in so that they find your business when looking for a particular product or service (that you offer). This differs from more traditional marketing, [...]
Tweet Our last blog took a look at how social media and Google tools should be incorporated into the marketing mix. This time we are looking at how they can be used to enhance your sales activity. Reach the right person Sometimes it can be difficult to find and contact the person in an [...]
Six Steps To No Longer Be A Connection Collector on LinkedIn: Complete Your Personal Profile, Create a Company Profile, Post Status Updates, Get Recommedations, Message Connections, Participate in Groups
Using social media with the right strategy can have an impact on brand awareness. We have seen the online brand presence of Board Game Extras, a business we work with; grow considerably over the last year. As part of an in-depth analysis of their online marketing activities, we saw two significant factors in Google Analytics that hinted at an increase in awareness of their brand name.
Here are Five More Ways to Promote a Facebook Page. This follows the last blog that covered Five Other Ways to Promote a Facebook Page. So ten in all to market your Facebook Page.
For those using LinkedIN, there are stats you can track where the more active you are in this platform, then the more these stats should increase over time. On the Home page (scroll half way down on the right side) you can see how many people have viewed your personal profile and how many times it has appeared in search results within LinkedIN (this is one top reason to go and complete your LinkedIN profile now, if it is not yet 100% complete). It will also show you how your network is growing as you connect with more people online.
Hootsuite is the social media dashboard that we recommend to manage the posting of messages to more than one platform (more on this here). In using the free version of Hootsuite, you can interpret the stats within it as to whether Twitter is working for your business. This complements the last blog, where I covered how you could interpret the stats in Google Analytics to identify whether social media was working for your business. We can now take this one step further, by checking the stats within the individual platforms to further gauge whether they are working for your business. In this case for Twitter using the Hootsuite Analytics function.
It is key to know whether your social media activities are working to be able to further develop your online marketing strategy – Google Analytics is the answer.