Archives by Tag 'twitter'
Tweet In the last blog we mentioned that social media is now important for SEO (search engine optimisation) and is a great way to drive continuous traffic to your website. One of the criteria that Google ranks websites on is Social Signals. These are hits to your website that come from social media platforms. Every [...]
Tweet To attract more visitors to your website you need to make it more visible to your customer base, particularly in Google. Google is the number one search engine, owning approx. 90% of the search engine market in the UK and 70–80% of the market worldwide. Every day people search for products and services online [...]
Not Getting Enough Website Hits/Enquiries? Here’s how Search Engine Optimisation and Social Media can play it’s part
Tweet Search Engine Optimisation (SEO) and Social Media can play an integral part in getting more people to visit your website. This in turn will help to meet the business objective of the site, such as generating more enquiries or raising public awareness of a cause or issue. SEO is about optimising your website in [...]
Tweet Our last blog took a look at how social media and Google tools should be incorporated into the marketing mix. This time we are looking at how they can be used to enhance your sales activity. Reach the right person Sometimes it can be difficult to find and contact the person in an [...]
When planning your marketing strategy, think about combining online marketing activities with more traditional offline activities. Online tools such as social media and the Google tools should form part of the overall marketing mix. Many marketing gurus say you should have six to ten marketing channels to keep generating leads and to avoid being over reliant on a single form of marketing. Online channels offer many extra opportunities for engagement with your audience.
Here are Five More Ways to Promote a Facebook Page. This follows the last blog that covered Five Other Ways to Promote a Facebook Page. So ten in all to market your Facebook Page.
Hootsuite is the social media dashboard that we recommend to manage the posting of messages to more than one platform (more on this here). In using the free version of Hootsuite, you can interpret the stats within it as to whether Twitter is working for your business. This complements the last blog, where I covered how you could interpret the stats in Google Analytics to identify whether social media was working for your business. We can now take this one step further, by checking the stats within the individual platforms to further gauge whether they are working for your business. In this case for Twitter using the Hootsuite Analytics function.
It is key to know whether your social media activities are working to be able to further develop your online marketing strategy – Google Analytics is the answer.
Tweet The last blog covered suggested ways to manage the time you spend using social media, this blog will cover ways to save time using others applications and techniques. Time Saving Technique 1 – use Hootsuite The social media dashboard application Hootsuite can act as a front end interface to Twitter, LinkedIN and Facebook. So [...]
It’s the subject that crops up over and over again when I’m running social media courses, seminars or networking: time. Business are worried that using social media will be just too time consuming. However, I would say that it’s really up to you to determine how long you spend on social media, through using your social media strategy to define your and using applications such as Hootsuite and other techniques to save time.