Archives by Tag 'twitter'
Tweet Are you looking for ways to make social media more effective for your business? We suggest looking at where social media could be used to complement existing activities you undertake on a regular basis. Here are five suggestions that will help kick off this process: 1. Customers – one of the best ways [...]
Tweet If you are following a lot of people on Twitter, it can be difficult to identify the Tweets that are really of interest to you in amongst the noise of other messages. Twitter lists are a useful way of segmenting the profiles you are following to focus on areas that are of specific interest [...]
Tweet There is so much more to social media, and in particular to Twitter, than just posting messages. For instance, on Twitter, you can search to see what people are tweeting about a particular subject (much like a Google search except the search results show tweets instead of websites). In this blog we will explore [...]
Tweet Hashtags (#tags) are best known for their use on Twitter as a way of joining up conversations about a particular subject across many different Twitter feeds. #Tags signpost content for other members so that they can easily view content they are interested in. Other social media platforms also use #tags in a similar way. [...]
Tweet Twitter can be a very effective marketing and communications tool to reach out to a wider targeted audience online. It can help you to develop relationships with both existing clients and prospects (who are also using it). Here are five top tips on how to further utilise Twitter for your business: Use Hootsuite [...]
Tweet In the last blog we mentioned that social media is now important for SEO (search engine optimisation) and is a great way to drive continuous traffic to your website. One of the criteria that Google ranks websites on is Social Signals. These are hits to your website that come from social media platforms. Every [...]
Tweet To attract more visitors to your website you need to make it more visible to your customer base, particularly in Google. Google is the number one search engine, owning approx. 90% of the search engine market in the UK and 70–80% of the market worldwide. Every day people search for products and services online [...]
Not Getting Enough Website Hits/Enquiries? Here’s how Search Engine Optimisation and Social Media can play it’s part
Tweet Search Engine Optimisation (SEO) and Social Media can play an integral part in getting more people to visit your website. This in turn will help to meet the business objective of the site, such as generating more enquiries or raising public awareness of a cause or issue. SEO is about optimising your website in [...]
Tweet Our last blog took a look at how social media and Google tools should be incorporated into the marketing mix. This time we are looking at how they can be used to enhance your sales activity. Reach the right person Sometimes it can be difficult to find and contact the person in an [...]
When planning your marketing strategy, think about combining online marketing activities with more traditional offline activities. Online tools such as social media and the Google tools should form part of the overall marketing mix. Many marketing gurus say you should have six to ten marketing channels to keep generating leads and to avoid being over reliant on a single form of marketing. Online channels offer many extra opportunities for engagement with your audience.